Villa Aura

Creating your brand's first impression

Credibility begins with aesthetics.
We make brands look good, sound good, and stand out.


Core offering

The potential of a brand is limitless.
Make your brand well defined with solid structure, engaging personality and beautiful visual assets. Our minimal, reductive style of design allows clients to create clarity and transform their brands into powerful assets.



Behind every successful brand, there is a well-defined, coherent strategy.

Our design skills are always underpinned by rigorous and sound thinking. Our toolkits demonstrate how to communicate brand promise, proposition and personality through every physical and digital touchpoint.


Brand Names & Taglines

Got a company, product or website you need to name? Our process always guarantees the creation of compelling, inspiring and effective names that remain true to their brand strategy.


Visual Identity & Logo design

Identity design is at the heart of℠, complementing the brand name and strengthening its meaning.

We create memorable brand identities with depth and a broad range of consistent assets in order to increase customer awareness and recognition.

See our Visual Identity Package


Easy-to-use, easy-on-the-eyes and high performing responsive websites.

We build websites using the latest technologies that work hard, achieve results, and generate a return on investment.


Marin Basic
In the business of creating impact delivering brands for over 15 years.

Marin Basic is the founder and lead creative of℠, a design consultancy that specializes in brand strategy and creation of brand identities for a diverse range of selected clients.

Prior to founding the studio, he worked in advertising for The Coca-Cola Company and for Jumeirah group in Dubai where he gained an unusual multi-disciplinary background that reflects in his work today.

Marin is a straight-talking pragmatist. He does not like unnecessary jargon or drawn-out processes -he says it how it is. It's one of the reasons people like working with him.

On the projects he collaborates with some extraordinary and talented people and as a result℠ continuously delivers extraordinarily.


Case studies

Visual identity redesign of a customer service agent provider

The team was faced with the task of rethinking the positioning and visual design of a B2B brand.

  • Brand Naming
  • Taglines
  • Visual Identity
  • UI/UX Design
See project details

Redesigning the logo for a fast growing luxury brand

Due to rapid market growth, Moore needed a more compelling visual identity to better espouse what the brand stands for.

  • Logo redesign
  • Visual Identity
See project details

A refined logotype prioritizing clarity for a luxury villa

The identity was built around a bespoke typeface designed to reflect the architecture and aesthetics of the villa.

  • Logo Design
  • Visual Identity
See project details

Other Noted Work


What clients think
“Anything can be communicated efficiently with the right branding.”
Alex Hoffman
Alex Hoffman  ·  VP of Client Services for WorkSTEPS Inc.
“On-Time, On-Brand and Smart”
We have worked with Marin on several projects, ranging from brand identity to UX/UI mobile app makeover. He does what he says and never misses a deadline. We appreciated his ability to walk the line between smart design and client preference.
Branko Budic
Branko Budic ·  Director - BANKSOFT Banking Technologies Ltd.
“The perfect understanding of our requirements and it’s translation into our brand identity.”
Ana Maria Ricov
Ana Maria Ricov  ·  founder and designer at AMR
“Finding that balance of creativity and strategic mindset is rare, but has it.”
Isabel Moore  ·  Fashion Designer
“We have worked together on few identity projects and each time their process delivered high level results.”
Ana Maria Ricov
Boris Plesac  ·  CEO, Kidston GmbH
“The new brand is bold, reliable, relevant and focused”
Marin worked as an extension of our team and in partnership with us to meet our goals. He is a great designer with superior business understanding.
Ana Maria Ricov
Dani Beljo  ·  CEO, Satsourcing GmbH


Yes to

Guiding principles

No to


Let's work together on your next project